Match The Vibe
They’re All L’Oréal?!
Wait… are CeraVe, La Roche-Posay and Lancôme the same company?
Yes ma'am, L’Oréal Group. That’s why you’ll notice shared science, supply chains and actives, then wildly different prices and packaging. Here’s what that means for your brand (and how to borrow their winning looks for less).
Who actually owns these brands?
- CeraVe → L’Oréal (mass/drugstore portfolio)
- La Roche-Posay → L’Oréal (dermo-cosmetic/“pharmacy” portfolio)
- Lancôme → L’Oréal (luxury division)
Same parent, different market tiers. The strategy: one R&D engine, multiple brand stories and price points.
Are the formulas identical?
No. Each brand formulates to its positioning and claims. But you’ll see overlapping actives (niacinamide, ceramides, vitamin C, retinol, thermal water, etc.) and similar textures tailored to each audience. The big lever you can copy today is design & packaging cues.
CeraVe “drugstore clinical”
Clean white, blue accents, practical pumps, squared shoulders. Signals reliability and value.
La Roche-Posay “dermo-cosmetic”
White/clear, medical minimalism, pumps/sprays, clinical blue touches.
Lancôme “luxury skincare”
Glossy black or frosted glass, metallic hardware, weighty jars.
Ready to design your line?
Order one-offs for testing or bulk (over 100+ units easy).
Customization: where eligible, select the Customization menu and choose Pharmaceutical (bottles) or Cosmetic (acrylic jars) to add your logo.
US note: Sea freight includes tariffs/taxes/duties.
Trademarks: CeraVe, La Roche-Posay and Lancôme are trademarks of their respective owners and are used here for comparison only.